Fueling tomorrow’s fleet

To make Volvo’s TC engine the number one choice for North American fleet owners and drivers, Media Kitchen and Volvo partnered with us to achieve a 5.9% incremental lift in awareness.

Volvo Trucks

The Story

With new and improved TC engine technology, Volvo trucks wanted to efficiently build awareness, trust, and interest among small and medium sized fleet owners and decision makers in North America.

The Media Kitchen

The Solution

Volvo and Media Kitchen leveraged our Clue Digital’s Data Graph to discover the most efficient and effective way to reach both new and existing customers. Our platform enabled a deeper knowledge of what makes a Volvo Trucks fleet owner unique and where to find customers of similar interests.

With our new insights, Clue Digital proposed a multi-channel strategy featuring our rich media ads as a way to break through the clutter and deliver meaningful, compelling stories. We were able to highlight Media Kitchen’s key message that “finally, saving fuel is fun” with Volvo’s technology.

Every ad linked directly to the site, but we needed an additional method beyond website data to track changes in consumer sentiment. Clue Digital deployed surveys and asked the campaign audience if and how our ads directly improved their perception of Volvo.

The project proved to be a stunning success and helped push Volvo forward as a leader in fuel efficient freight transport.

Our Results

The fast track to success

Our advanced measurement suite, including online surveys, revealed how the campaign performed:

0 %

incremental lift in awareness

0 %

incremental lift in favorability

0 %

lower on-target CPM

0 %

lower cost per completed view

What We Delivered

Audience Discovery and Planning

Programmatic Advertising

Rich Media Creative Development

Brand Lift Measurement and Market Research

Let's get to work

1 Set up an appointment with our customer success team.
2 Learn about our platform services and get answers to your questions.
3 Create a unique media and measurement plan for your business.
4 Get assigned an account manager + trading team for all of your marketing needs.
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